Online Marketing SEO Blog

The Dawn of Convergence Analytics from an SEO’s Perspective

Posted by Vahe Arabian on March 17, 2013

The SEO’s professional’s difficulty when optimising or promoting a site for search engine users The concepts behind better understanding and determining the outcome of website visitor behaviour is becoming ever increasingly important to marketers and business owners out there looking to promote...

Filed in: analytics

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The SEO Campaign Planning and Measurement Model for Business Success

Posted by Vahe Arabian on November 4, 2012

Have you by the end of the month ever felt stuck on the next steps for your client’s SEO campaign? Whilst reading and staying up to date on key industry sites i.e. Search Engine Land is great, are those site becoming your thinking bank for being creative and developing self-sustaining ideas? Have you...

Filed in: seo

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10 Crucial Marketing Metrics That You Simply Cannot Ignore

Posted by Sushant Ajmani on July 24, 2012

1. Bounce Rate Bounce Rate is among the most popular engagement metrics in the digital world, and is often used in context of visitor entries on the key landing pages of the website. The general formula for calculating the Bounce Rate is “Single Page Visits/Total Landings on the Page”. Currently,...

Filed in: analytics

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What are 10 Ways to Identify SEO Trends for a Website

Posted by Vahe Arabian on January 15, 2012

I want to start my SEO blog with a quick list to get the momentum going. Check your website traffic and keywords with your web analytics tool – Google Analytics, Web trends, Omniture. Conduct regular keyword research for your client’s website to spot the changing levels of competition and...

Filed in: seo